Shopping on line can be easy, simple and save you lots of money. It can also take a lot of your time, frustrate you, and result in unwanted purchases. Now the same can be said for regular high street shopping, but with the vast opportunity presented by the Internet it will pay you to spend a few minutes reading this and understanding how to better optimize your Famous Amos shopping experience:
1. Compare - without doubt the biggest advantage that the Famous Amos offers shoppers today is the ability to compare thousands of Famous Amos at a time. This is a great thing, but not necessarily all the time! Too much can be daunting at times so take advantage of the great comparison sites and where possible let them do the hard work for you.
2. Research - if it has been said it will be on the internet. Ignorance is no longer a justifiable reason for buying the wrong thing. Take the time to research in detail everything that you could possible want to know about
3. Testimonials - don't know anybody that has bought a Famous Amos? Wrong! If the Famous Amos is good the internet will let you know. Use the Internet as a friend and get testimonials before you buy.
4. Questions - Got a question about Famous Amos then search the Forums, FAQ's, Blogs etc. Don't be afraid to ask .....
5. Reputation - Never heard of the company selling Famous Amos? Don't worry, no reason why you should know every company in the world, but you know someone that does! Use the internet to find out what people are saying about Famous Amos and build up a picture of their reputation for sales, returns, customer service, delivery etc.
6. Returns - still worried that even after all of the above your Famous Amos wont be what you want? Check out the returns policy. There is so much competition now that someone, somewhere is bound to offer the terms that you are comfortable with.
7. Feedback - happy with your Famous Amos then let people know, after all you are depending on others people input in your buying decision, so why not give a little back.
8. Security - check for the yellow padlock on the Famous Amos site before you buy, and the s after http:/ /i.e. https:// = a secure site
9. Contact - got a question about Famous Amos, or want to leave a comment then check out the sites contact page. Reputable companies have them and respond.
10. Payment - ready to pay for your Famous Amos, then use your credit card or PayPal! Be aware of companies that don't accept them, there may be genuine reasons but given the huge amount of choice you have when buying online there is no reason at all not to buy via credit card or PayPal.
Famous Amos is a brand of cookie from the
United States.
History
Wally Amos, an United States Air Force veteran who worked as a talent agent with the
William Morris Agency, would send home-baked chocolate chip cookies to celebrities to entice them to meet with him and maybe sign a deal to be represented by the William Morris company.
On March 10,
1975, Amos took the advice of some friends and opened a cookie store in Los Angeles, California, the store being named "Famous Amos".
The store proved so popular that eventually, the "Famous Amos" brand would branch out, starting the production of cookies to be sold at
List of supermarkets, in a move that would later be emulated by other specialty stores, such as Baskin Robbins,
T.G.I. Fridays,
Starbucks, etc.
The Famous Amos brand has gone through a number of owners since inception. Between 1985 and 1989, the Famous Amos company went through four different owners"'Famous' Amos a Keebler Elf",
Honolulu Star Bulletin, May 26, 1999.. In 1992 the President Baking Company purchased the brand from the Shansby GroupPresident Baking buys Famous Amos,
Nation's Restaurant News, Sept 28, 1992. . Then, in 1998
Keebler foods purchased the President Baking Company. It was then owned by Keebler Foods until the Kellogg Company purchased Keebler in 2001. The brand is now a part of
Kellogg's Company.
Some Famous Amos stores were sold and operate under a different name due to the brand issues. In
Hong Kong, a shop in New Town Plaza, Shatin is operating under 'Cookies Plus' as opposed to Famous Amos, but the style of cookies is very similar.
Packages
The Famous Amos cookie brand has gone through four package designs.
The original package consisted of a round,
tin metal box, similar to the
blue packages of a
European brand of cookies, except that Famous Amos' package was
white, and with a photo of what seemed to be a large chocolate chip cookie spinning on Wally Amos' finger.
The 1980s packages consisted of small plastic bags that resembled the larger bags of the same material used by supermarkets during that period. They had the brand's name inscribed in small letters, and once again, with a photo of Amos apparently spinning a large chocolate chip cookie on his finger, in a way that was similar to the basketball-spinning trick made famous by the Harlem Globetrotters.
The 1990s packages were much larger than those of the 1980s, with the name "Famous Amos" prominently displayed on the cover. These packages marked the end of Wally Amos' cover appearances, and featured a number of small cookies pictured instead, with a blue ribbon reading "chocolate chip".
The 2000s Famous Amos packages are very similar to the ones used during the 1990s, except for a couple of differences, such as the ribbon's color (almond has replaced blue). Part of Wally Amos' biography is featured on the back of the newest packages.
The design of the 2000s Famous Amos package does not have the biography on the back of the Not for Resale editions, or packages that come in large boxes or packs, usually found at Sam's Club and
Costco.
References and footnotes
- Man With No Name: Turn Lemons into Lemonade, Aslan, ISBN 0-944031-57-9
- The Famous Amos Story: The Face That Launched a Thousand Chips, Bantam Doubleday, ISBN 0-385-19378-5
External link
- Official Famous Amos Brand Web site
Famous Amos is a brand of
cookie from the
United States.
History
Wally Amos, an
United States Air Force veteran who worked as a
talent agent with the William Morris Agency, would send home-baked chocolate chip cookies to celebrities to entice them to meet with him and maybe sign a deal to be represented by the William Morris company.
On March 10,
1975, Amos took the advice of some friends and opened a cookie store in
Los Angeles, California, the store being named "Famous Amos".
The store proved so popular that eventually, the "Famous Amos" brand would branch out, starting the production of cookies to be sold at List of supermarkets, in a move that would later be emulated by other specialty stores, such as Baskin Robbins,
T.G.I. Fridays,
Starbucks, etc.
The Famous Amos brand has gone through a number of owners since inception. Between 1985 and 1989, the Famous Amos company went through four different owners"'Famous' Amos a Keebler Elf",
Honolulu Star Bulletin, May 26, 1999.. In 1992 the President Baking Company purchased the brand from the Shansby GroupPresident Baking buys Famous Amos,
Nation's Restaurant News, Sept 28, 1992. . Then, in 1998
Keebler foods purchased the President Baking Company. It was then owned by Keebler Foods until the Kellogg Company purchased Keebler in 2001. The brand is now a part of
Kellogg's Company.
Some Famous Amos stores were sold and operate under a different name due to the brand issues. In Hong Kong, a shop in New Town Plaza, Shatin is operating under 'Cookies Plus' as opposed to Famous Amos, but the style of cookies is very similar.
Packages
The Famous Amos cookie brand has gone through four package designs.
The original package consisted of a round,
tin metal box, similar to the blue packages of a European brand of cookies, except that Famous Amos' package was
white, and with a photo of what seemed to be a large chocolate chip cookie spinning on Wally Amos' finger.
The 1980s packages consisted of small plastic bags that resembled the larger bags of the same material used by supermarkets during that period. They had the brand's name inscribed in small letters, and once again, with a photo of Amos apparently spinning a large chocolate chip cookie on his finger, in a way that was similar to the
basketball-spinning trick made famous by the Harlem Globetrotters.
The 1990s packages were much larger than those of the 1980s, with the name "Famous Amos" prominently displayed on the cover. These packages marked the end of Wally Amos' cover appearances, and featured a number of small cookies pictured instead, with a blue ribbon reading "chocolate chip".
The 2000s Famous Amos packages are very similar to the ones used during the 1990s, except for a couple of differences, such as the ribbon's color (almond has replaced blue). Part of Wally Amos' biography is featured on the back of the newest packages.
The design of the 2000s Famous Amos package does not have the biography on the back of the Not for Resale editions, or packages that come in large boxes or packs, usually found at
Sam's Club and
Costco.
References and footnotes
- Man With No Name: Turn Lemons into Lemonade, Aslan, ISBN 0-944031-57-9
- The Famous Amos Story: The Face That Launched a Thousand Chips, Bantam Doubleday, ISBN 0-385-19378-5
External link
- Official Famous Amos Brand Web site
